As we get ready to celebrate 2 years of Design Swansea, it was time to give the brand a refresh.

Although the logo itself hasn’t changed, I introduced this new gradient surrounded by outlined neon-inspired patterns of the ‘DS’ icon on a dark background.

As well as being updated across all platforms and social media, the new ident will be used on screen during events.

The original logo was white on a bright pink background. Back in 2015 I introduced a bright pink/purple/peach gradient to the background.